![]() With an improved Windows Store on the backend, Microsoft is building the machinery to fix a lot of the traditional Windows headaches.īy packing up software as an app, it makes it a lot less messy on the backend, as The Register reports. It's why Microsoft is investing so, so much effort into making it easy to bring existing Android, iOS, and even older-school Windows apps into the new, improved Windows Store - it means that developers have to expend less effort than ever before to (ideally) start making a lot of money very quickly, with a tremendous potential marketplace.Īnd for Windows users, there a bunch of benefits, beyond just having access to more apps. That's not least because, again, it's a totally separate app store from Apple's wildly successful mobile marketplace. One Windows Store that lets you install apps across all of the billion-plus Windows 10 devices is a tremendous opportunity to make up lost ground.Įven Apple hasn't been able to make a desktop app store work - the Mac App Store seems to be heading towards becoming a famous flop, with developers pushing back against Apple's control and the fact that they just can't seem to make any money. ![]() Windows 10 is Microsoft's big chance to break the cycle. That won't fly in the every-single-device world that Microsoft is envisioning. For a developer, it means having to make two entirely different versions of an app. For a user, it means potentially buying the same app twice for two devices. But it's totally separate from the Windows Phone store. Meanwhile, Windows 8 has an app store, as well. It's resulted in Windows Phone becoming a teeny-tiny player compared to the behemoths of Apple, Samsung, Motorola, and the like. But there aren't a lot of good apps because developers don't want to waste their time working on a platform Customers don't want to switch to Windows Phone because there aren't a lot of good apps. At one point, Microsoft was straight up offering cash bounties just to bring apps - any apps - to Windows Phone. The apps that are on this store tend to be pale imitations of the ones that users enjoy on iPhone and Android, especially since Google offers none of its apps through the Windows Store. But as it stands today, there just aren't a lot of good apps. Microsoft has an app store, too, for Windows Phone. And developers can get paid, simply and easily, even if the store itself usually takes a sizable cut. The actual installation is handled in a way that's totally invisible to the user, as are updates. If you get a new phone, just log in and all of your apps are right there, waiting to be reinstalled. If you need an update, it handles that too. The rise of app stores for mobile devices - first Apple's App Store, and later Google Play and other stores for Android devices - changed all that.įind an app you like, click it, and it installs. Programs would need other, seemingly unrelated, programs just to run. The pain was only be exacerbated by trying to update the or add more content to it once it was downloaded. In the old days, finding a program to download, downloading it, and installing it took lots of steps and was not always easy for non-technical people. The idea of an App Store is a huge leap over what we had before. It's the only way Windows 10 is going to succeed in its wild ambitions to be everything to everybody.īut as it stands today, the store is Microsoft's weakest point. ![]() That market size is Microsoft's trump card as it looks to pull developers away from building iPhone and Android apps. Write an app once, it works everywhere, on all one billion Windows 10 devices that Microsoft is hoping for. So that's "one core" and "one platform," and it's pretty straightforward. Your PC? Your phone? Your phone that you're using as your PC? HoloLens, Microsoft's crazy-cool new holographic computer? They all run Windows 10 apps. This new Microsoft doesn't care where you run Windows. ![]() It's the most concise way to describe what's been going on at the company as we get ever-closer to the release of Windows 10 this summer. It’s one core, one store, one platform," Microsoft CEO Satya Nadella told Fortune magazine in an interview last week. Account icon An icon in the shape of a person's head and shoulders. ![]()
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